As part of a group project at UE Berlin, we developed a rebranding concept for BVG.The project explored how the visual identity of Berlin’s public transport system could be reimagined and applied across different touchpoints. My focus was on developing the logo and creating a signage system, including different U-Bahn station signs and general underground wayfinding elements.I also designed a range of merchandise to explore how the new identity could extend beyond the transport system itself.

Working as part of a team, the project gave us the opportunity to rethink an iconic Berlin brand and create a visual system that could work across signage, communication, and everyday objects.